Twiggels began with a simple belief: caring for pets should feel as natural as the love we share with them. When we looked at the world of pet care, we saw products that were harsh, synthetic, and disconnected from what pets truly need. So, we asked ourselves: what if we could do better?


    From that question came a promise to create gentle, effective care that respects animals, people, and the planet. Our mission is clear: to make pet care simple, safe, and sustainable. We want pets to feel their best, clean, comfortable, and happy, while reducing our impact on the earth. Because caring for a pet should never come at a cost to the world they explore.

    Our products are crafted in the heart of the Cotswold countryside, inspired by the beauty of nature that surrounds us. Each formula is thoughtfully developed using plant-based ingredients that cleanse without compromise. We never use harsh chemicals or unnecessary additives, only gentle blends that work in harmony with your pet’s wellbeing.


    Kindness is at the heart of everything we do. Every product is vegan and kind to animals, and we are committed to sustainability. From biodegradable formulas to responsibly sourced packaging, we take care to protect the planet as much as we care for pets. Quality matters to us, which is why our products are made in the UK with care and attention to detail.

    Transparency, responsibility, and innovation guide us forward. We believe you deserve to know what goes into every bottle, and we work tirelessly to combine natural ingredients with proven science to create products that truly make a difference. Our journey does not stop here. We are always exploring new ways to make pet care better, for pets, for people, and for the planet. Because when pets thrive, so do we all.

    Founders Story

    A Note from Our Founder
    "Twiggels started with a simple idea: that pet care should be kind. I wanted products I could trust, formulas that were gentle, ethical, and sustainable. When I could not find what I was looking for, I decided to create it. Today, Twiggels is more than a brand; it is a promise to care for pets and protect the world they love. Thank you for being part of this journey."

    Daniel Ansell, Founder of Twiggels

    Twiggels welcomes you to a space built around kind pet care. You want the best for your animals, and we believe that starts with gentle products that improves their wellbeing.

    We focus on simple, thoughtful formulas that care for your pets and respect the planet. When you choose Twiggels, you choose a brand that understands life with animals and the role they play in your home.
    Thank you for being here. We’re here to support you and your pets.

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